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Building is cheap now. Knowing what to build isn't. I set the direction, test it fast, and ship what works.
Selected work
HubSpot
One of four designers chosen from 300 to create Loop Marketing, which replaces the marketing funnel with a loop. Then I led design on video and social to bring it into the product.
A video clipping agent and brand voice training, live for all social users
Northstar
Northstar rebuilds the tools of your workday, from meetings and planning to your inbox and CRM, on one shared brain. As founding designer and design engineer, I designed it and shipped it in code, and gave it a door in, a wow moment and a habit.
Kajabi
Kajabi's new users had two weeks and no idea where to start. I redesigned how they get going, and more of them stayed.
New subscribers up 30% a week
HubSpot
Two internal programs I run with the chief of staff for UX, alongside product work.
About
Product designer who builds in code, with a soft spot for onboarding, AI workflows and the boring parts of software that decide whether people stay.
Contact
dipboyek@gmail.com
